Breathwrk Certification Launch
In my role as a vital contributor to the launch of Breathwrk Certifications, I provided crucial support to the Head of Education by managing and facilitating the collaboration with renowned breathwork experts and professionals. This involved overseeing the development of modules for the certification program. Additionally, I took charge of managing the online courses through Thinkific and executed weekly email campaigns to effectively promote the certification program.
Objectives and Key Contributions
Curriculum Development and Expert Facilitation
Objective: Collaborated with breath work experts and professionals to curate and develop comprehensive modules for the Breathwrk Certification targeted for professionals intending to teach breath work through the app.
Key Contributions:
Facilitated seamless communication between the Head of Education, experts, and professionals.
Ensured alignment of module content with industry standards and Breathwrk's educational objectives.
Online Course Management (Thinkific)
Objective: Efficiently managed the online courses using the Thinkific platform, ensuring a user-friendly and engaging learning experience.
Key Contributions:
Coordinated the implementation of modules, assessments, and multimedia content on the Thinkific platform.
Addressed technical issues, provided user support, and optimized the platform for a seamless educational journey.
Email Campaigns for Promotion
Objective: Executed weekly email campaigns to promote the Breathwrk Certification and course and increase enrollment.
Key Contributions:
Crafted compelling email content highlighting the unique features and benefits of the certification program.
Utilized segmentation and personalization strategies for targeted communication to different audience segments.
Strategic Alignment
Objective: Ensure that the content and promotional efforts aligned with the overall strategic goals of Breathwrk Certifications.
Key Contributions:
Worked closely with the Head of Education to align module content with the certification program's educational objectives.
Coordinated with the marketing team to align email campaigns with broader promotional strategies.