Digital Series | Vertical Short-Form
Before Reels and TikTok, there was IGTV. Back in 2019, I created an online series called Fast Food Tips @ made in collaboration with Foodys. I took inspiration from my travel and foodie heroes growing up. Vertical short-form is my personal favorite and go-to medium, and it’s the current most relevant in today's social media landscape. But even within this format, there’s ebbs and flows, fads and trends. It's no secret that harnessing the power of vertical videos is essential for brands seeking to make a strong and memorable impression, but you gotta start with the question: who’s my audience? Check down below for more digital serieses.
Solo and Carousel Posts / Static Images
Gone are the days of lugging my bulky DSLR camera to restaurants and coffeeshops. Nowadays, my iPhone has higher pixelation than my Canon. Besides, what the children of the internet is the real real. The raw and honest. The memes. The infographics. The screenshots. But there is an art to making a carousel on social work. nterestingly, TikTok, known for its short, snappy videos, is now emphasizing the importance of carousels. This shift suggests that the appeal of varied content formats is becoming more universal. But don’t also just a post a bunch of random photos — unless that’s your brand tone and identity!
Online Courses/ Long-Form Content
Working with a bunch of user-first platforms, having a Help page was necessary. Which brand doesn’t have an Academy page nowadays? I’ve had the honor to originate a few educational programs like online courses and low production long-form content with my previous companies like Breathwrk and MyyShop. From educational courses to demo tutorials, I've got you covered.
